Privacy Policy

Last Updated: October 2, 2025

Introduction

Theater Toolkit a product of Desert Lab Studio (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, use our Mobile Apps, or interact with us in any other way. Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the site or use our services.

Theater Toolkit is used by movie theaters and exhibitors to provide website, mobile app, and kiosk experiences. If a movie theater or exhibitor has its own published privacy policy that conflicts with this Privacy Policy, their policy will take precedence. In cases where a theater or exhibitor does not have a published privacy policy, this Privacy Policy shall apply.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the site includes:

  1. Personal Data: Personally identifiable information, such as your name, address, email address, and telephone number, which is collected when you place orders or participate in related site activities.
  2. Derivative Data: Information our servers automatically collect when you access the site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the site.
  3. Financial Data: Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services from the site.
  4. Mobile Device Data: Device information, such as your mobile device ID, model, and manufacturer, and information about the location of your device, if you access the site from a mobile device.

Cookies & Tracking Technologies

We and our partners use cookies, pixels, and similar tracking technologies to improve your browsing experience, measure website performance, deliver relevant advertisements, and analyze usage trends. These technologies may collect information such as your IP address, browser type, device identifiers, pages viewed, and purchase history.

The Third Party Tools we Currently Use Include:

Google Analytics, Google Tag Manager, and Google Search Console (Privacy Policy)

We use Google Analytics, Google Tag Manager, and Google Search Console to help us understand how visitors engage with our website and to improve user experience.

Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the site to:

  1. Process your transactions and send you related information, including purchase confirmations and invoices.
  2. Provide, operate, and maintain our services.
  3. Improve, personalize, and expand our services.
  4. Understand and analyze how you use our services.
  5. Develop new products, services, features, and functionality.
  6. Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the service, and for marketing and promotional purposes.
  7. Process your transactions and manage your orders.
  8. Send you text messages and push notifications.
  9. Find and prevent fraud.
  10. For compliance purposes, including enforcing our Terms of Service, or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency.

SMS Communications

We may send SMS messages related to your transactions, such as purchase confirmations, reminders, or important account updates. These messages are strictly transactional in nature and are not used for marketing purposes unless you have expressly opted in to receive promotional text messages. Standard messaging and data rates may apply based on your mobile carrier. You may opt out of receiving SMS communications at any time by following the instructions included in the message.

Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

  1. By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
  2. Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  3. Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.
  4. Marketing Communications: With your consent, or where you can withdraw consent, we may share your information with third parties for marketing purposes, as allowed by law. You can unsubscribe from these marketing communications at any time by clicking the “Unsubscribe” link in any email you receive from us.
  5. Third-Party Advertisers: We may use third-party advertising companies to serve ads when you visit the site. These companies may use information about your visits to the site and other websites that are contained in web cookies to provide advertisements about goods and services of interest to you.
  6. Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
  7. Business Partners: We may share your information with our business partners to offer you certain products, services, or promotions.
  8. Other Third Parties: We may share your information with advertisers and investors for the purpose of conducting general business analysis. We may also share your information with such third parties for marketing purposes, as permitted by law.

Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

Data Retention

We keep your personal information only as long as needed to provide our services or comply with legal requirements. Once we no longer need your information, we securely delete it or anonymize it so it can’t be linked back to you.

Policy for Children

We do not knowingly solicit information from or market to children under the age of 13. If we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe we might have any information from or about a child under 13, please contact us at (520) 545-0050.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on our site. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:
Theater Toolkit
5225 N. Sabino Canyon Rd.
Tucson, AZ 85750
admin@desertlabstudio.com
(520) 545-0050