For the second time in approximately 8 months, the industry players gather in Las Vegas. CinemaCon 2022 had a much more vibrant look and feel than the previous event just months prior. Attendance at this event was closer to 85-90% versus the roughly 40% from last August. The tradeshow floor appeared full and there was a sense of comeback in the air. Vendors were excited to showcase their products and theater owners and executive were looking for solutions to push their businesses forward as the industry makes a turn for the better. There was a buzz throughout the tradeshow, as the summer blockbuster movie lineup was discussed amongst small groups. People were chatting about how they are making changes to accommodate for the increase in movie goer attendance that is anticipated this summer. This event was exciting!
Theater Toolkit was a part of many different conversations, but there was one common theme that kept popping up…..food and beverage ordering! Food and beverage ordering turned out to be one of the biggest issues that theater owners are trying to solve. How do they use technology to better serve their guests? Can this be done through a mobile app? Can the order be tracked to the individual seat from which the order is being placed? Can we save staff hours be implementing this solution? These questions we kicked around and discussed many times during the tradeshow. And…..yes….Theater Toolkit can make that happen for your business!