COVID-19: the effects on the Movie Theater Industry, and moving forward TOGETHER

Chase Nielsen May 1, 2020
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When COVID-19 hit home here in the states, movie theaters across the country were forced to close their doors for the foreseeable future.

Movie Studios were forced to push back release dates on many upcoming and future films.  Unfortunately, some lost their jobs. Others have lost a whole lot more than that.  Video on demand (VOD) has become a real thing. The big release of Trolls World Tour has already produced better numbers than the first Trolls movie did in theaters; leaving many in the industry with questions and concerns of the future.

However, recent news has many states partially opening soon.  With this comes hope. Hope that those in the movie theater industry can open their doors very soon. Hope we can get back to some form of normalcy.  This also brings many new questions: How will movie theaters staff on such short notice? What safety measures will be put into place to assure the public every precaution is being taken? Will movie theaters be able to serve food or beverages? How will the seating arrangements work?  These are all very real and valid concerns.

While practicing social distancing, we are happy to announce we have enhanced the Theater Toolkit platform with a new Social Distancing Buffer (auto adjacent seat blocking) feature. Simply tell the website how many seats to buffer between parties, and the percentage occupancy allowed, and the system will inform users and assist in seat reservations!

During this trying time our team has remained focused and committed to helping our partners and clients in any way possible.  Any need our clients have had or any need that may have presented itself during quarantine, we have done our best to pivot and tackle. 

Also, If you haven’t yet, don’t forget to check out our new Mobile Loyalty App!

Stay safe and well,

Theater Toolkit

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