1. Google will rank mobile-friendly sites higher than sites that are not responsive

   In 2018, Google will introduce a new algorithm that favors websites that are optimized for mobile. The reason? The majority of web browsing is now done with mobile devices.

2. You will be able to reach a wider audience if your site is mobile-optimized

   Having a responsive site means you are better able to serve up the information your users need—and faster. The better your site’s mobile design and the easier your content is to access, the more likely it is that users will return to it. That’s a win-win for everyone.

3. Responsive design makes your business look relevant and user-friendly

   Mobile-responsiveness is about more than just usability. If you’re not investing in your web presence, a user can easily assume that you’re also not invested in your business, which means your credibility is likely to take a nose-dive. Nobody wants to waste their time trying to navigate a mobile-hostile site, so don’t force them to struggle through yours—ensure that your site is easy to browse, intuitive to navigate, and pleasing to interact with.

4. Increase your revenue by expanding your demographic to include mobile online shoppers

   An increasing number of users are using their mobile devices to purchase a wide range of products online. Whether your product is movie tickets, food, or anything in-between, having a responsive site will inevitably increase your sales. Open yourself up to a wider audience by ensuring your site is mobile-responsive.

5. An improved user experience means more users will be driven to your site and motivated to return

   When you have a site that is mobile-friendly, users are more likely to recommend it to others. The better their experience with your business, both online and in person, the more likely they are to return. The more visitors you can turn into loyal customers, the more your business is able to grow.