Showplace Cinemas

Home Page

The home page opens to a large slideshow that features upcoming films and promotions. Beneath that, the user is led to select a location—the first step in the conversion funnel. The rest of the home page is designed to inform users about the different types of entertainment that Showplace offers.

Location Page

Once the user selects a location, the page will change slightly. The location section is replaced by the Now Playing section, which allows the user to browse titles by date. When the user hovers over a movie, they will see details and showtimes.

This process is the second step in the conversion funnel.

Just like the home page, the rest of this page is designed to be informative. The content and sections can be updated to fit the needs of that specific location.

Movie Page

The movie page is what the user will arrive at if they either choose a movie from the Home page or click on a "Synopsis" link. This page is designed to provide key information about the movie, such as showtimes, rating, runtime and a trailer. The showtimes will not show, however, unless a location is selected. If a location is not selected, the showtimes section is replaced with a location selector.

Responsive Sample

The mobile version of the site is designed to place key actions within easy reach. Key areas, such as the Now Playing section, are laid out to allow the user to swipe horizontally through options instead of scrolling, allowing them to quickly find what they are looking for.

All of these decisions were made to improve the mobile experience and guide the user toward ticket purchases quickly and painlessly.